SMM stands for "Social Media Marketing" is marketing on online social media, also known as "Social
Media". At present, there are many Social Media such as Facebook, Instagram, YouTube, Twitter,
Google+, LINE, Pinterest. , Linkin, etc. But the main media used in marketing in Thailand by small
to large businesses are Facebook, Instagram, YouTube and LINE.
Advertising with Facebook & Instagram
Advertising on Facebook and Instagram can be done through the Facebook platform. It can promote various types of content, such as images, posts, videos, and websites.
Various objectives can be set, such as increasing brand awareness, website traffic, online sales, lead generation, and app downloads.
Advertising on the LINE application can be done in various positions such as the Home Tab, Chat List, LINE VOOM, LINE TODAY, Wallet Tab, and LINE Openchat.
The system will select the most efficient position according to the objectives, ranging from increasing brand awareness, customer base, sales, and customer retention.
Additionally, the target audience and advertising timeframe can be specified to reach the most relevant customers.
Advertising on Twitter can be done with not only text but also images and videos. It allows advertisers to set objectives and target groups just like other social media platforms.
However, what sets it apart is the use of hashtags (#) related to the brand. If there are a large number of retweets, it can become a trending topic, which is an effective way to increase brand awareness.
Advertising on TikTok is a new popular online marketing platform with unique features that use short vertical video clips with full screen on mobile devices and come with sound.
This can stimulate interest well. In addition, objectives and target groups can also be set.
Advertising on YouTube is running a video campaign through Google Ads. This allows advertisers to display video ads on the YouTube website, as well as video partner sites and apps within the Google Display Network.
Can select target audience and benefit from the advantage that only pay for the ad when someone views or clicks on the video.