Advertising service with Google Ads (AdWords) in the form of Search Ads to display text ads that are website links on the Google Search results page.
GDN or Google Display Network is advertising on various websites that are a network of Google, which allows entrepreneurs to reach a wider audience and cover more than PPC or Pay Per Click which is advertising on the results page. Google Search Search Result Page
Marketing through GDN (Google Display Network) can help reach more than 80 percent of customers from internet users worldwide. The network sites that serve the ads also have a wide variety of content and number more than 2 million sites, including:
However, we can target the right audience and set up ads for maximum effectiveness.
Ads are charged when an ad is clicked. based on the number of clicks
Ads are charged for every 1,000 viewable ad impressions.
There are four types of GDN or Google Display Network ad formats:
This involves uploading advertising content, including image files, logo files, video files, or any other type of advertisement. Google will automatically adjust the size and format of the content to suit different types of devices.
The use of image files prepared in advertising It must be an image that displays information about your product, service or business. and if a user clicks on that image The system will lead to your website.
An advertising format that focuses on the participation of the target audience. This may be for the user to scroll or swipe up in order to interact with the ad.
An attention-grabbing video advertisement. It also allows users to receive messages through sound and animation automatically.
There are many ways to select a goal for GDN (Google Display Network), mainly divided into 5 methods, consisting of
You can target audiences in ad groups and reach users based on their attributes, interests, behaviors, what they're researching. or ways to interact with your business. Targeting will increase campaign efficiency.
Advertising by selecting target groups (Target) refers to the topic (Topic), for example. If it's a cosmetic product This can be done by targeting ads to a group of websites related to cosmetics and beauty. However, we cannot select specific websites. Websites showing ads will be chosen randomly.
Targeted advertising on the website where the ad will be displayed. It may be a website that is a customer base. Or choose a website that has a lot of access such as sanook.com, mthai.com or kapook.com for branding.
Advertising on websites related to our keywords, for example If we set an advertisement to be displayed on a website that has the keyword "cosmetics" when a user searches for the keyword "cosmetics" and comes to a website that is a network of Google that contains the word "cosmetics" on the website. Our ads will then be shown to that user.
Tracking advertising to bring customers back The working principle of Remarketing is when a user visits a website that has an embedded code of Remarketing, then the Browser will remember a cookie when the user visits a website that is a network of Google. That remarketing will be shown to the user.
Advertising on websites related to our keywords, for example If we set an advertisement to be displayed on a website that has the keyword "cosmetics" when a user searches for the keyword "cosmetics" and comes to a website that is a network of Google that contains the word "cosmetics" on the website. Our ads will then be shown to that user.
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Aun Thai Company is ready to give expert advice for efficient online marketing